Steve Rainwater Essays - Marketing, Advertising,

Steve Rainwater 10-19-98 Mrs. Maynard English 1A The Advertisement "Wear it and be Happy," What is behind the words of advertisement? Besides how many different ads tell us the same thing, "buy, buy, buy." It seems like today, that all ads are summing up, that if you use their product, then your life will be better. Ads are supposed to attract the reader's eyes, just like this advertisement caught my eye with the quote. In the Clinique "Happy" ad, their quote is "wear it and be happy," but how can a perfume make you happy. Sure it may smell good and get you a compliment or two, but it is not going to make your life any easier or take away any of that non-wanted stress. So what is in an advertisement? This advertisement is trying to sell a product to a perfume buyer. At the same time, it's telling you something that it is completely incapable of doing, which is making you happy. It is working and this is what an advertisement is supposed do, sell. This advertisement, as I said in the paragraph above, caught my attention with their quote. The quote is about being happy and forces you to glance at the picture on the ad verse the bottle that they are trying to sell, which will probably be a one hundred-pound, beautiful model who is happy because she has everything that is out of the usual. On this advertisement they have this beautiful model with a big beautiful smile being kissed by this handsome man. It implies that if you wear this perfume then you will be just as happy as this woman on the cover does and possibly have good looking guys just like her. Well this is why I find advertisements somewhat ridiculous. When young girls look through these magazines and see these ads, it begins to influence them for what they are supposed to look like and be like. As these girls grow up, they will become more and more depressed because they won't have those size zero waists, those big fake breasts, or that perfect complexion. Instead the y will be bulimic, or possibly anorexic just so they can look and feel like these models do. What is an advertisement? Is it a picture of the product by itself in a single colored back round? Or could it be a picture of the product in use? Well the majority of advertisements today are not of the advertisement itself. It is normally of models and or roll models in a picture with the product showing that they use it, so it would be "cool" for you to also. Here is a product that must do something or else people won't buy it. For instance, this ad is of perfume and it does something, it smells. So to spice up the ad, they through in a girl being kissed by a guy who seems to be in glee. The product is not in the picture but it is on the side of the page next to the name. The girl just bought this perfume and because it smells good, she's happy and is falling in love. I believe this is what the advertiser wants people to think when buying his product, and why blame him, he's out there just like every other business man for only one reason, to make money. Advertisements can be good and bad in two ways. They can show the product off without being stereotypical, or they can show the perfect model doing something in the ad without really advertising it. This advertisement in particular gets me thinking to where really you don't need a model. If a product, such as perfume, is going to sell, it's going to sell due to it's reputation of having a good smell and not what kind of models you have advertising it. In conclusion, I choose this ad because I feel that there isn't a perfume on the market that can change a person's personality. If someone is going to be happy, then it's going to be because something or someone makes them happy by an act of kindness and not a smell.

Calvin Coolidge essays

Calvin Coolidge essays Calvin Coolidge was the 30th president of the United States during the 1920s. He served in the white house for six years. He had no real dramatic accomplishments during his time as president. But he did lower taxes and debt in the US and kept the economy strong, growing, and stable. In 1920 when he was vice president and Warren G. Harding was president, Coolidge received word on Aug. 2, 1923 at 2:47 a.m. that president Harding had died. He left moments later to take up his duties as president. He was not well respected by Congress or his cabinet until he started prosecuting scandals that worked in the white house for the Harding Admin. But thanks to his integrity and self possession, he retrieved public confidence in the white house. In 1924 he was elected for as president, beating his opponents John W. Davis (Democrat), and Robert M. La Follette (Progressive). Coolidge was now well respected and received proper credit for the economic upturn. But 1924 was a sad year for Coolidge because in July his younger son, Calvin Jr., died of blood poisoning. During his second tern he was fairly successful at getting what he wanted. His main achievements were reducing the national debt and reducing income taxes for more consumer spending, which made businesses and people happy. Some of his other measures were growth and expansion of civil and military aviation, expansion of the services of the departments of Agriculture and Commerce, regulation of radio broadcasting, development of waterway, flood control, and encouragement of cooperative solutions to farm problems. Most of his time was absorbed by trying to achieve world peace. But his journey was unsuccessful and unsteady. As an admin., Coolidge was most successful. He demanded and got efficient and economical performance in government operations. Coolidge declined to run for reelection. He retired in 1929 to Northampton, where he occupie ...

Information securtiy Essay Example | Topics and Well Written Essays - 3000 words

Information securtiy - Essay Example Some lines have dedicated to explain the ISO/IEC 17799:2005 standard of information security policy. The second part of the report deals with a field-specific discussion. In this part, information security in the field of computers and internet has been explained. Threats posed to the sensitive information stored on computers have been discussed along with procedures for their determent. Some laws and Acts have been explained that ensure the information security in the new technological world. Information security is generally defined as the protection of information from a wide variety of threats, such as, getting accessed by unauthorized persons, disclosed, sold or destroyed, without the consent of the owner of the information. Thus, the primary objectives of information security are to ensure the privacy, reliability and accessibility of information. Information security is becoming one of the most important concerns in almost every profession and every field of life. Information security is a business issue, not just a technology issue (Symantec Corporation 2009). Sensitive information about the consumers and employees, finances, inventories, payments, research work, is being maintained by governments, organizations, companies, banks, armed forces, healthcare sectors, so on and so forth. This corporate information is the most crucial asset of a company and is at stake if proper measures are not taken to deter the security attacks. The information may have been stored in any form. For example, it may be in printed form; stored in files and documents; saved on the computers’ hard disks; shown on video tapes; and, transmitted by post, email or any other physical or electronic means. Breaches in information security can result in great losses and damages to the overall business and may lead to business discontinuity, high ri sks and low output. Most of